Loving by Giving’s mission is to change people’s lives practically. We do this by relieving poverty and empowering people to break the cycle of poverty.

As an organisation with a Christian ethos, we believe that faith is practical and that love for others should be put into action. Therefore, our vision is not only to help people in poverty, but also to inspire Christ-followers all over the world to put their love into action by using the resources, skill or time already available to help those in need. We believe that changed lives change lives. Thus, we are also a local “hands-on” church who meets in Norwich in the UK, where we help Christ-followers to put their love into action.

As a charity, there are five specific areas we focus on to help relieve poverty: water, food, clothing, homelessness and health. As the work in these areas focus specifically on addressing the immediate needs of people in poverty, Loving by Giving also aims to make this work sustainable and help people break out of the cycle of poverty. To achieve this, we work in four areas: leadership development, education, construction and job creation.

Our Story
Loving by Giving started with two families who were touched by all the poverty and need we saw in the world, especially in our home country, South Africa. We are currently living in the United Kingdom and realised that we are so privileged and blessed with such abundance, that we often take it for granted, without thinking of those who are less fortunate than us. In 1 John 3:17 it says: “If anyone has material possessions and sees a brother or sister in need but has no pity on them, how can the love of God be in that person?” And verse 18 says: “Dear children, don’t just talk about love. Put your love into action.”

So, we decided to put our love into action and do something about the situation. We collected some un-used clothing and instead of taking extra baggage on our next trip to South Africa, we packed clothes for people in need and delivered it to a local charity. The smiles on the people’s faces and the realisation that even the smallest contribution can make a real difference to someone’s life got us hooked on the idea. Back in the UK we told our friends about our vision of using what we already have to bless those in need. Since then the movement has grown rapidly with many people giving clothes and toys to those living in poverty in different countries in the world and more and more people are inspired to put their love into action by getting involved with the need of others around them. What originally started as a project to distribute clothes to poverty-stricken communities, has now grown to an organisation whose aim is to relieve poverty in several different ways and to empower people to break out of the cycle of poverty.

The reason why the name of the charity is Loving by Giving, is because that personifies what we believe at our core. In the Purpose Driven Life, Rick Warren makes a profound statement: “You can give without loving, but you cannot love without giving.” At Loving by Giving, we are convinced that God’s love in us and our love for others should be put into action and we believe that the best expression of this is when we give of our own possessions, skills and resources to make a positive difference in the lives of others.